Most of our leadership team has been in the software industry for 15-20 years now. We’ve seen many different packaging and pricing and licensing models. We’ve seen mainframe to client server to web to mobile applications. We’ve seen perpetual and subscription and SaaS. We’ve seen insourced and outsourced, on-prem and hosted. And we’ve seen many different approaches to mobile management including BlackBerry, iPhone and Android. But one thing we’ve rarely seen is a money back guarantee.
Why is that?
Why is the money back guarantee so rare? Well, it might be lack of tradition. It might be fear of the unknown. Or, it might be the fact that there’s too much “shelf-ware” out there.
What we’ve learned is that if you build software – mobile management in our case — that delivers solid value day-in, day-out and that meets or exceeds customer expectation, the customers stick with you. And as their needs evolve, such as adding more mobile users or expanding mobile platforms or expanding the IT roles that need help, customers work with you to address those too.
Over the past 4 years we’ve built up a base of more than 230 customers managing more than 500,000 devices. That’s quite a base.
More than 78% of those organizations have come back additional times over the years to purchase more software to address their growing needs – hard to miss the explosive growth of mobility.
What’s more, 98% of customers report high satisfaction rates on our regular surveys. We have a ruthless commitment to customer success, and it shows with these kinds of numbers.
But most importantly, 98% of customers continue to renew year-in, year-out. This clearly validates the substantial value they continue to extract from our software. And I cannot remember the last time we’ve ever had a return of first purchase.
Note: Typical tech industry benchmarks show customer sat rates and renewal rates in the 70-85% range; dramatically lower numbers.
With all the challenges of the explosive growth of mobility on so many different vectors, companies and government agencies today clearly need help with managing their smartphone platforms and mobile applications – BlackBerry, iPhone, Google Android, Palm Pre WebOs, Windows Mobile, Nokia and more.
These challenges are big enough that organizations should be able to stay focused on the task and not have to worry about software they buy to manage mobility.
So, building on our first-in-the-industry move last year, BoxTone is extending our BoxTone Money Back Guarantee for all software purchases. We build quality software that continues to deliver high value to our customers. And we stand by it. Period.
So when you look to purchase software, for mobile management or otherwise, ask your vendor for that money back guarantee…
Brian Reed
BoxTone
